Google Ads advertisers can mark channels as High or Low priority and cap daily spend on the Low ones. The rollout starts on 15 October.
The tests show how many sales the ads really caused. Accounts need 1,000 conversions and a $5,000 campaign budget.
The change covers campaigns with location assets and no manual promotions. Each extracted offer runs for under 24 hours.
Google Ads API v25.2 arrived on 23 September 2026. Percentile metrics now show an account’s position among other advertisers, and Smart campaigns can be turned into Performance Max drafts.
Microsoft Advertising has added a report to its API that shows a search term, the headline served and the landing page in one row. Search Engine Land covered it on 25 September.
Median click prices in budget-limited Google Ads campaigns rose 15.8% after Google changed how Smart Bidding follows targets on 17 August 2026.
Google is testing a Google Ads setting that lets a retailer raise or lower the value of single products, so automated bidding favours the ones that earn most.
Google announced two features on 8 September. One sends Performance Max budget to people near the shop. The other links till receipts to earlier ad clicks.
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