Omnicom's media business grew by more than 10% in the third quarter. Its creative advertising agencies shrank by a mid-single-digit rate.
Three quarters of advertisers in a new WFA and MediaSense study will change how they pay their media agency within three years.
Melissa Fein moves from Asia Pacific to run and grow Accenture Song’s media business in the United States from 1 October.
Omnicom Media said on 21 September that it was awarded $3.3 billion in new billings in the first half of 2026.
Omnicom expects about 105,000 employees at the end of 2026, roughly 15,000 fewer than a year earlier, its CFO said on 10 September.
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