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Judge Leonie Brinkema will not force Google to sell its ad exchange. Instead she ordered changes to how the auctions work, and the two sides have 30 days to file a final judgment.

Brands in the United States are advertising human contact and time away from screens, because many people are uneasy about AI. Surveys put that unease at half to sixty percent of consumers, and Polish publishers are doing the same thing.

Poland's biggest commercial broadcaster now lets Player viewers pause a show and buy what they see on screen. AI finds the products in the scene, and shops handle payment, delivery and returns.

Havas Market, the online shopping and performance arm of Havas Media Network, will run six more countries from Warsaw. Izabela Polańska-Sitarek, who joins from Publicis, is in charge.

The US regulator and 22 states say Amazon put a hidden floor price into auctions it sold as second-price auctions. For people who buy ads on online shops, a question about price is now a question about trust.

Nielsen figures for August put TVN's main channel ahead of TVP1 and Polsat. TVN24 is again the top news channel, and TV Republika has lost more than a quarter of its viewers in a year.

IAB Australia and PwC say online advertising in Australia reached A$19.8 billion in the year to June 2026, the fastest growth in four years. Most of the new money comes from smaller firms and shops rather than big brands.

A Gracenote survey of 3,000 viewers in six countries found that 26% often cannot tell which service is showing a match. That rises to 36% among people aged 18 to 34, and 85% want the answer on their TV home screen.

Snap has opened its Unified Attribution tool to app advertisers everywhere. Its ad system can now aim at figures from outside measuring firms such as AppsFlyer and Adjust, which in tests cut the cost of winning a customer by up to 26%.

Nearly half of brands say they have paid the wrong price for creator deals. Agencies, platforms and creators all want a standard to compare against, but each of them wants a different one.

Instagram has renamed its "AI creator" tag to "AI-generated profile". Accounts built around a made-up person that do not use the label will be suggested to fewer people and will lose reach beyond their followers.

Later, a creator marketing company in Boston, says it has paid creators more than 300 million dollars so far. It is dropping the Mavely name and putting affiliate links and influencer campaigns under one brand.