Poland's advertising market grew 5.6 percent to about 7.1 billion zloty in the first half of 2026. Digital screens outdoors grew fastest, up 27.6 percent.
New EU rules say an ad needs an AI label only when it looks real enough to fool people. Polish agencies, advertisers and lawyers now agree on who has to add that label.
WPP is fighting back against Richard Foster, a former manager suing it for $100 million. It says he obtained details of a Sony investigation improperly. His lawyer says the claim has no merit.
Poland has asked the European Commission to fine Meta €250 million for leaving scam ads online. Within a day, Meta promised new AI checks and identity checks for financial advertisers in Poland.
The American stock market regulator has sent the White House a plan to scrap the rule that lets investors put proposals to a shareholder vote. Investor groups say it takes away shareholder rights.
Paweł Kapusta became editor-in-chief of Rzeczpospolita and publishing director of Gremi Media on September 1. It is the first change of leadership since Grupa PTWP bought most of the company.
Chipotle sent 100 creators into more than fifty of its kitchens and used only their footage on TV and social media. It is the first campaign from brand chief Fernando Machado and the agency KIDS.
AFI, Echo Investment and Archicom have launched an image campaign for their Warsaw quarter in which every picture was made by AI, including a modern version of the city mermaid. Three people made it in under a month.
The UK marketing group Mission is merging two of its biggest agencies under the Bray Leino name, making a 328-person agency led by Kate Cox and Wayne Deakin. Krow's creative chief is leaving.
Australia is considering a law that would let people turn off recommended feeds on social media. Ministers link those feeds to violent content reaching teenage boys.
The European Commission has classed ChatGPT as a very large online search engine, citing 159.1 million monthly users in the EU. OpenAI has four months to meet rules on audits, risk and ad transparency.
Tim Cook sent Apple staff a farewell email on August 31, thanking employees and quoting Steve Jobs. John Ternus replied with his own memo the next morning, and both reached the press within hours.
Published by IMARKETING Sp. z o.o., Al. Jana Pawla II 150/127, 31-864 Krakow, Poland. Company register (KRS) no. 0001203282, VAT ID PL6751820741. · Editorial office: Al. Jana Pawla II 150/127, 31-864 Krakow, phone +48 516 110 813, editor@marketingnewsroom.com. · Editor-in-chief: Grzegorz Kubicki. · Corrections: editor@marketingnewsroom.com.