The new agency has more than 2,300 staff in over 50 markets. Clients include Lenovo, Mastercard, P&G and DP World.
Currys' Beyond Techspectations won the 2026 IPA Effectiveness Grand Prix. The case reports £500 million in extra revenue over two years.
WFA and Agency Mania Solutions surveyed 69 multinationals with $147bn in marketing spend. Hourly pay now covers 19% of their agency deals.
WPP opened Devon's Point in East London on 23 September, a 34,000 sq ft production hub. Dentsu opened a smaller studio in Bengaluru the same day.
Three quarters of advertisers in a new WFA and MediaSense study will change how they pay their media agency within three years.
Melissa Fein moves from Asia Pacific to run and grow Accenture Song’s media business in the United States from 1 October.
SAR launched Ways of Working in September 2026, a set of seven standards for daily work between Polish agencies and their clients.
Four in five German companies want to move more marketing work in-house, according to a GWA whitepaper published on 15 September 2026.
AXA said on 8 September 2026 that Publicis Sapient will help it scale the Global AI Hub. Five AXA entities already build use cases on the platform.
WPP plans to remove up to 1,000 more roles before the end of 2026, on top of about 11,000 that have gone since January 2025.
WPP is fighting back against Richard Foster, a former manager suing it for $100 million. It says he obtained details of a Sony investigation improperly. His lawyer says the claim has no merit.
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