Arena Media UK won Lionsgate UK’s media account after a pitch run by The Aperto Partnership. The brief covers cinema, TV, outdoor and search.
FDJ United moved the Euromillions account in France to Bloom & friends, a Havas agency founded in 2025. Romance loses the business.
Omnicom Media Group takes over media planning and buying for L'Oréal in Germany, Austria and Switzerland from January 2027. The budget is put at about 350 million euros.
DoorDash has named WPP Media its first global media partner, covering more than 40 markets and adding Deliveroo and Wolt.
Gut becomes creative agency of record and Mediaplus takes media at Dave & Buster's from 1 October 2026, after a review that began in the spring.
Dentsu is now Netflix's sole holding-company media partner across EMEA. It adds 21 markets to the UK business it already held.
WPP is taking Coca-Cola's international media, data and technology account after Publicis pulled out of the pitch two rounds in.
Coca-Cola has put its North American media account into review, Campaign reported on 10 September 2026. Three agency networks are understood to be pitching for work that Publicis has held since 2025.
PepsiCo has moved its worldwide media account to Publicis without holding a pitch. Omnicom had run the work in most big markets for more than 25 years.
Booking.com has chosen the agency 72andSunny Amsterdam to make its advertising around the world. The agency it used before, Zulu Alpha Kilo, chose not to take part in the contest, and the first new work is due in early 2027.
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