AI
Google puts a chat agent inside YouTube ads. The beta is US only for now
Google is testing a conversational agent inside YouTube ads that answers product questions in the ad itself.
18 Sep 20261 sourcesGoogle Shopping blog
Tag
YouTube
Social & creators
YouTube premieres five creator shows at the Venice and Toronto festivals
YouTube premiered five creator productions at the Venice and Toronto film festivals, the platform said on 14 September 2026.
15 Sep 20262 sourcesYouTube Official Blog, PPC Land
E-commerce
YouTube Shopping opens in the Netherlands with Bol as launch partner
YouTube Shopping is now open in the Netherlands, Google said on 11 September, with Bol as the first large retailer in the affiliate programme.
11 Sep 20263 sourcesGoogle Netherlands blog, Twinkle, Dutchcowboys
Data & measurement
YouTube research puts creators two points behind Hollywood names
YouTube research published on 10 September 2026 found that 77 percent of American viewers call YouTube creators widely known, against 79 percent for Hollywood celebrities.
11 Sep 20261 sourcesYouTube Blog
Social & creators
YouTube opens Watch With live reactions to more creators
YouTube is opening Watch With, its live reaction tool, to more creators. The platform confirmed the wider rollout on 8 September 2026.
11 Sep 20261 sourcesSocial Media Today
Data & measurement
YouTube adds Views (Co-Viewed) metric to count TV co-viewers for brand deals
YouTube has added Views (Co-Viewed), a creator-only metric that estimates how many people watch a video together on a TV, to YouTube Analytics as of September 9.
10 Sep 20263 sourcesYouTube Help, Rene Ritchie, YouTube, Tubefilter
E-commerce
YouTube Shopping opens in Poland with Allegro as first partner
YouTube has opened its shopping affiliate programme in Poland. Allegro is the first partner and creators need 500 subscribers.
7 Sep 20264 sourcesGoogle Poland blog, Wirtualne Media, NowyMarketing, aboutmarketing.pl
People
Dude Perfect parts with Andrew Yaffe, its first chief executive
Dude Perfect and its first chief executive Andrew Yaffe are parting ways after nearly two years. An investor takes over on an interim basis.
6 Sep 20264 sourcesAxios, Dallas Morning News, Tubefilter, Netinfluencer
Performance
YouTube alcohol ads get personalised targeting on 30 October
Google will allow personalised targeting for alcohol ads on YouTube from 30 October. Poland is one of four countries left out.
6 Sep 20264 sourcesGoogle Advertising Policies, Search Engine Land, Tubefilter, Search Engine Roundtable
Social & creators
Chicken Shop Date ends after 12 years and a billion views
Amelia Dimoldenberg is ending Chicken Shop Date after more than 12 years on YouTube. She announced it on Instagram on 3 September 2026.
4 Sep 20264 sourcesVariety, TheWrap, Deadline, The Hollywood Reporter
Social & creators
YouTuber Markiplier becomes GoPro’s biggest shareholder and the share price doubles
Mark Fischbach has built up 8.5% of the struggling camera maker GoPro, while presenting its new 699 dollar cinema camera. GoPro shares rose more than 100% in a single day.
2 Sep 20264 sourcesTubefilter, PetaPixel, Gizmodo, Yahoo Finance / Investing.com
Social & creators
US regulator prepares a case against YouTube over how it polices videos
The US consumer watchdog is close to accusing YouTube of telling users one set of rules and then applying another, Bloomberg reports. YouTube has not commented.
2 Sep 20263 sourcesBusiness Standard (Reuters), MediaPost, Tubefilter