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Friday, 4 September 2026 WARSAW 19:34 NEW YORK 13:34
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Red paint tins stacked on shelves in a home improvement store aisle
E-commerce

Toom retail media starts in more than 300 Rewe Group stores

Rewe Group has started selling advertising space in its Toom home improvement chain. The German trade press reported the launch on 3 September.

16:054 sourcesHorizont, Lebensmittelzeitung, Dr. Web, The material comes from Rewe Group Retail Media Connect, the company's own sales unit, and was distributed to the German trade press.

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