
Google Ads changes: IP matching skips the EU and YouTube alcohol ads skip Poland
Google added IP matching and personalised alcohol ads in September, but neither works everywhere in the EU. We checked six changes on the platforms' help pages.

Google added IP matching and personalised alcohol ads in September, but neither works everywhere in the EU. We checked six changes on the platforms' help pages.

Microsoft has built Copilot into its Curate platform and says roughly 70% of real-time bidding spend already runs through private deals.

Microsoft Advertising will remove the Max CPC setting from new campaigns that use automated bidding, starting on 1 October 2026.
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