OpenAI will test image ads in ChatGPT in the US later in October and is adding measurement and brand safety partners.
The framework follows a public consultation earlier this year. A working group led by Magnite’s Will Hunter wrote it.
Graphite and Similarweb studied 98,000 ads. Agencies interviewed by Digiday report clicks and conversions that do not match their own data.
IAB Europe published a second draft of its in-store retail media standards on 17 September. The industry can comment until 23 October.
Infillion is buying Foursquare, Axios reported on 18 September. The deal joins store visit data with the purchase data Infillion got with Catalina.
Google announced on 10 September a set of changes to measurement in Google Ads, led by a new metric that estimates what connecting first-party data is worth.
YouTube has added Views (Co-Viewed), a creator-only metric that estimates how many people watch a video together on a TV, to YouTube Analytics as of September 9.
Google Ads is rolling out AI Dashboards, a reporting tool that builds a chart from a sentence typed in plain English. Advertisers spotted it live on 8 September 2026.
GA4 reports showed no traffic at all for 1 September. Google has not commented, and nobody knows yet whether the missing numbers come back.
Reddit has added a new way to pay for video ads. Advertisers can now buy views from people who watch at least 15 seconds, not just six.
Every website can now see in Search Console how often it appears in Google AI answers, and can switch itself out of them. The report still does not show clicks.
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