Google Ads now accepts unhashed IP addresses and interaction timestamps in Customer Match files. The feature is unavailable for users in the EEA, the UK and Switzerland.
Google has published a help page for commerce audience sharing in Google Ads. Retailers and marketplaces can now pass their own customer segments to the brands that sell through them.
Google announced on 10 September a set of changes to measurement in Google Ads, led by a new metric that estimates what connecting first-party data is worth.
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