Google added IP matching and personalised alcohol ads in September, but neither works everywhere in the EU. We checked six changes on the platforms' help pages.
Google is folding Dynamic Search Ads into AI Max, with the last campaigns moving in February 2027.
AI Brief now covers seven more languages in beta. A new report will link search terms, ad assets and landing pages.
Google Ads has started showing advertisers a beta experiment that compares different budgets and campaign targets. Search Engine Roundtable described the option on 10 September 2026.
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