Agencies

Melissa Fein moves from Asia Pacific to run and grow Accenture Song’s media business in the United States from 1 October.

Omnicom Media said on 21 September that it was awarded $3.3 billion in new billings in the first half of 2026.

Dentsu is now Netflix's sole holding-company media partner across EMEA. It adds 21 markets to the UK business it already held.

WPP is taking Coca-Cola's international media, data and technology account after Publicis pulled out of the pitch two rounds in.

SAR launched Ways of Working in September 2026, a set of seven standards for daily work between Polish agencies and their clients.

Four in five German companies want to move more marketing work in-house, according to a GWA whitepaper published on 15 September 2026.

Omnicom expects about 105,000 employees at the end of 2026, roughly 15,000 fewer than a year earlier, its CFO said on 10 September.

Coca-Cola has put its North American media account into review, Campaign reported on 10 September 2026. Three agency networks are understood to be pitching for work that Publicis has held since 2025.

AXA said on 8 September 2026 that Publicis Sapient will help it scale the Global AI Hub. Five AXA entities already build use cases on the platform.

WPP plans to remove up to 1,000 more roles before the end of 2026, on top of about 11,000 that have gone since January 2025.

PepsiCo has moved its worldwide media account to Publicis without holding a pitch. Omnicom had run the work in most big markets for more than 25 years.

Itochu will buy up to 38 percent of Dentsu Soken at 2,880 yen a share and run it with Dentsu as a joint venture. Dentsu keeps 61.78 percent, and the company will leave the Tokyo stock market.