
UK marketing budgets grow fastest since 2024. Outdoor turns positive for the first time
The IPA Bellwether net balance rose to 14.3% in the third quarter. Main media hit a nine-year high, but firms still see a weaker market ahead.

The IPA Bellwether net balance rose to 14.3% in the third quarter. Main media hit a nine-year high, but firms still see a weaker market ahead.

Goalhanger will run all advertising and sponsorship sales itself from January 2027. The podcast company made £37.9 million in 2025.

The ASA upheld four complaints against a Huel video with Julian Hearn and Spencer Matthews. It said the ad encouraged replacing all food with Huel.

Co-op Food launched a new chapter of its Pop to Co-op campaign by VCCP on September 9, 2026, running UK-wide until October 20 and mocking the big shop faff.

John Lewis Partnership lost £89m before tax and exceptionals in the 26 weeks to August 1, 2026, up from £34m, while raising brand investment 29% to £246m.

Sky News on September 10, 2026 launched Defence Insider, a paid video app on defense and security priced at £14.99 a month. It is the broadcaster's first paid product on a single subject.

British adults spend 44% of their commercial media time alone, up from 40% in 2015, according to IPA TouchPoints data published on 9 September 2026.
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