Ajit Mohan leaves Snap's chief business officer role at the end of 2026. Ronan Harris takes over global advertising sales.
Snap announced the Commerce Power Pack on 10 September 2026. Dynamic Product Ads are now available inside Chat for every advertiser.
Snap has added an event tool to Snapchat. The company announced Snapchat Plans on 10 September, with up to 200 invited friends per plan.
Snap has opened its Unified Attribution tool to app advertisers everywhere. Its ad system can now aim at figures from outside measuring firms such as AppsFlyer and Adjust, which in tests cut the cost of winning a customer by up to 26%.
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