Novo Nordisk will use the short name Novo from now on. The company redrew its Apis bull, added the line Lasting Health Starts Now and published a culture code for its 67,000 staff.
Sonos started a global brand campaign on 14 September. It drops speaker specs and sells the whole system instead.
KFC has created a global chief brand officer job for the first time. Amy Ellis Durini takes it on 1 November.
Published by IMARKETING Sp. z o.o., Al. Jana Pawla II 150/127, 31-864 Krakow, Poland. Company register (KRS) no. 0001203282, VAT ID PL6751820741. · Editorial office: Al. Jana Pawla II 150/127, 31-864 Krakow, phone +48 516 110 813, editor@marketingnewsroom.com. · Editor-in-chief: Grzegorz Kubicki. · Corrections: editor@marketingnewsroom.com.