Google rewrote its explicit content guidance on 17 September and now asks shops to label adult products in the Merchant Center feed or in page markup.
Google has published a help page for commerce audience sharing in Google Ads. Retailers and marketplaces can now pass their own customer segments to the brands that sell through them.
Free product listings dropped 90 to 100 percent in five EEA countries between 16 and 18 September.
Google is testing a Google Ads setting that lets a retailer raise or lower the value of single products, so automated bidding favours the ones that earn most.
Google said on 16 September that AI performance insights are now broadly available in Merchant Center in Australia, Canada, India, New Zealand and the United States.
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