Instacart says retailers selling at in-store prices grow about 10 percentage points faster than those adding a markup.
Instacart launched the brand campaign Turn any idea into an order on 18 September, using food scenes from Shrek and Scooby-Doo to introduce its Clementine assistant.
Instacart launched a white-label AI shopping assistant for other retailers on 9 September, along with Clementine, its own assistant on the Instacart app.
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