Google

Google says invented author profiles, such as AI headshots and made-up names, are a form of deception. It also defined main content.

Google has updated its guidance on AI-generated content. Every AI text should be checked by a person, and the rule now names metadata such as titles and alt text.

Google filed its appeal on 29 September. The orders set deadlines of January and July 2027.

Google unveiled Gemini 4 Argon on 30 September. Security teams get it first, then paid API customers and AI Ultra subscribers, at $2 per million input tokens.

Google said on 29 September that three Google Analytics cross-channel reports now count app conversions. App credit only goes to Google paid channels.

The first organic result on Google took 20.02 per cent of clicks in July 2026. Where an AI Overview sat above it, the same position took 9.69 per cent.

YouTube Conversational Editing lets creators change a cut by typing an instruction, and it launches in early 2027.

Google Ads API v25.2 arrived on 23 September 2026. Percentile metrics now show an account’s position among other advertisers, and Smart campaigns can be turned into Performance Max drafts.

Google now routes clicks on its search results through a google.com/goto address. The redirect makes third-party rank tracking harder and more expensive.

The CMA published a stronger proposal on 23 September. Google would have to offer UK users a choice of search service at setup and again once a year.

Google is running a four-agent system called SAFE against synthetic video networks. A three-page paper describes the design and reports no measured results.

Google gave its September spam update up to two weeks to finish. The rollout started on 24 September.