Google

Google began the worldwide rollout on 24 September 2026. The multimodal search type covers visits that started with a picture instead of typed words.

A randomised experiment with 1,100 searchers found Google's AI Mode cut click-through rates to websites by 18.8 percentage points, while trust in what people read fell too.

Ireland's Data Protection Commission fined Google Ireland €403 million on 21 September 2026, over three location settings.

Google rewrote its explicit content guidance on 17 September and now asks shops to label adult products in the Merchant Center feed or in page markup.

Reach, the UK publisher of the Daily Mirror and Daily Express, told staff on 16 September it will close three local news sites. It is also creating 60 new roles in video and subscriptions.

Google is testing a "Dive deeper" button in Discover that opens an AI topic overview. The test starts with video cards.

Free product listings dropped 90 to 100 percent in five EEA countries between 16 and 18 September.

Google is testing a conversational agent inside YouTube ads that answers product questions in the ad itself.

Google widened the description of its Mediapartners-Google crawler on 17 September 2026. Rules aimed at it now affect Ad Manager, not only AdSense.

Google said on 16 September that AI performance insights are now broadly available in Merchant Center in Australia, Canada, India, New Zealand and the United States.

Google moved Search Live to Gemini 3.8 Live on 15 September. Spoken answers now come back with links to web pages, and the model works across 97 languages.

Google added four experimental advertising metrics to the Chrome User Experience Report on 15 September. They cover how many ads fill the screen and what those ads cost in data and processing time.