Google rewrote its explicit content guidance on 17 September and now asks shops to label adult products in the Merchant Center feed or in page markup.
Free product listings dropped 90 to 100 percent in five EEA countries between 16 and 18 September.
Google is testing a conversational agent inside YouTube ads that answers product questions in the ad itself.
Google is testing a Google Ads setting that lets a retailer raise or lower the value of single products, so automated bidding favours the ones that earn most.
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