creator economy

A YouTube survey of creators in all 27 EU countries finds most get no public support, and YouTube uses the results to argue against EU prominence rules.

Cherub now sets creator advisory stakes at 0.1% to 3% at seed stage, as brand deals turn into equity deals.

Arcade, the London company that manages the Sidemen, held an invite-only showcase for brands on 17 September. It billed the event as the first creator upfront in Europe.

Cory Booker and John Kennedy launched the Senate Creators Caucus on 16 September 2026, with six creators on the opening panel.

IAB published a survey of 2,200 AI shoppers on 9 September: 56% prefer shopping answers that draw on creator reviews, but only 34% of boomers do.

YouTube has opened its shopping affiliate programme in Poland. Allegro is the first partner and creators need 500 subscribers.

Dude Perfect and its first chief executive Andrew Yaffe are parting ways after nearly two years. An investor takes over on an interim basis.

Roblox says it paid creators 1.5 billion dollars last year, up from 923 million in 2024.

Amelia Dimoldenberg is ending Chicken Shop Date after more than 12 years on YouTube. She announced it on Instagram on 3 September 2026.

X will pay creators in the United States only through X Money from 2 September. X Money is the platform own payments service.

Mark Fischbach has built up 8.5% of the struggling camera maker GoPro, while presenting its new 699 dollar cinema camera. GoPro shares rose more than 100% in a single day.