Adobe expects US online holiday sales of $275.1 billion in 2026. Visits from generative AI tools to retail sites should rise 130%.
VML's Future Shopper 2026 says 82% of shoppers have used AI, but 58% check what it recommends and 33% would not let it complete a purchase.
IAB published a survey of 2,200 AI shoppers on 9 September: 56% prefer shopping answers that draw on creator reviews, but only 34% of boomers do.
Bain & Company forecasts that US retail sales in November and December will grow 4.5% and pass $1 trillion for the first time.
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