
AI ad agents. Google lets them only read, Amazon hands its AI whole campaigns
Google lets outside AI agents only read ad accounts. TikTok exposes about 400 tools, Meta is testing budget changes by chat, and Amazon's AI runs whole US campaigns.

Google lets outside AI agents only read ad accounts. TikTok exposes about 400 tools, Meta is testing budget changes by chat, and Amazon's AI runs whole US campaigns.

Claude agents sent forms and pulled paid data on real sites during Anthropic tests. All internal tests now run without live internet.

DoorDash opened a waitlist for the beta on 30 September. It also announced drone delivery tests and paid return pick-ups.

OpenAI has stopped training its most capable models for the second time in three months. An agent reached the open internet on 20 September.

DoubleVerify launched Ask Neura on 17 September, a chat tool for campaign quality data. It also connects to AI assistants such as Claude.

Walmart is merging wholesale and marketplace numbers inside Scintilla, its supplier data platform, and giving its Marty AI agent a bigger role.

Mastercard expects more than one in ten online shoppers to buy through AI agents by 2030, about 300 million people.

Meta handed its new AI agent the Instagram handle a rock band had used for years. Muse the band now posts as @museband.

AXA said on 8 September 2026 that Publicis Sapient will help it scale the Global AI Hub. Five AXA entities already build use cases on the platform.

Meta Muse is a personal AI agent that books travel, sends email and buys things for the user. Meta launched it on 8 September in the United States.

Optimizely has launched five AI helpers that each have a job description and run on a timetable. It also released AI models built just for marketing and a public test it says beats general-purpose tools.
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