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Sunday, 18 October 2026 WARSAW 11:12 NEW YORK 05:12
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Bauer Media buys eisbach.media and enters Germany’s outdoor ad market

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AI agents

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AI

AI ad agents. Google lets them only read, Amazon hands its AI whole campaigns

Google lets outside AI agents only read ad accounts. TikTok exposes about 400 tools, Meta is testing budget changes by chat, and Amazon's AI runs whole US campaigns.

13 Oct 202610 sourcesAmazon Ads, Google for Developers, TikTok Ads Help Center, Meta for Developers, Google Blog, Amazon Ads, Eurostat, PPC Land, PPC Land, Relevant Audience
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Agencies

AXA hires Publicis Sapient to scale its Global AI Hub

AXA said on 8 September 2026 that Publicis Sapient will help it scale the Global AI Hub. Five AXA entities already build use cases on the platform.

10 Sep 20263 sourcesAXA press release, DecisionMarketing, Note: this article is based on material issued by the companies themselves.

Published by IMARKETING Sp. z o.o., Al. Jana Pawla II 150/127, 31-864 Krakow, Poland. Company register (KRS) no. 0001203282, VAT ID PL6751820741.  ·  Editorial office: Al. Jana Pawla II 150/127, 31-864 Krakow, phone +48 516 110 813, editor@marketingnewsroom.com.  ·  Editor-in-chief: Grzegorz Kubicki.  ·  Corrections: editor@marketingnewsroom.com.