A study by the IPA and the Sponsorship Effectiveness Forum finds only 40% of practitioners are confident sports sponsorship delivers business results.
PlusLiga becomes Tauron Liga from the 2026/2027 season. The four-season deal is worth 88 million zlotys.
Prosecutors detained the head of Poland's Olympic Committee, Radosław Piesiewicz. Polish media then published the committee's contract with the crypto company Zondacrypto, which covers athletes' images and fan data.
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