Tag

sports marketing

Stack of red Nike shoe boxes on a wooden shop floor

Nike raises marketing spend 5% to $1.3bn while sales fall 4%

Demand creation rose 5% in the quarter to 31 August. Overhead fell 6%, and Nike plans to cut $2.5 billion in costs over five years.

4 Oct 20262 sourcesNIKE, Inc. (Business Wire), Marketing Week

Brands

Formula E rebrand arrives before the Gen4 car. MOX built the new identity

Formula E presented a new logo, typeface family and broadcast package on 23 September, ahead of the Gen4 car and the 2026/27 season.

26 Sep 20262 sourcesFormula E, DesignRush

American football lying on the grass of a playing field

Brands

Caesars Sportsbook gives Clay Matthews a looksmaxxing makeover

Caesars Sportsbook has put former NFL player Clay Matthews through a joke cosmetic makeover to sell an app update, in a campaign that started on 9 September.

11 Sep 20262 sourcesMarketing Dive, Campaign US

A packed stadium watches a tennis match on a blue hard court at the US Open.

Social & creators

Wimbledon will not accredit influencers in 2027 after US Open disruptions

Wimbledon will not create a separate accreditation category for influencers at its 2027 tournament. The decision follows this year US Open, which gave passes to about 100 content creators.

10 Sep 20263 sourcestheGrio, PR Daily, Tubefilter

American football players on the pitch during a game in a full stadium

Social & creators

TikTok renews its NFL deal and opens club content to advertisers

TikTok has renewed its NFL partnership for several years and is extending its Pulse Premiere ad product to the league’s member clubs.

3 Sep 20264 sourcesTikTok Newsroom, Tubefilter, Adweek, Note