SEO

Google opened Search Profiles to creators and publishers in India and Canada on 6 October. Robby Stein, who runs product for Google Search, said Brazil will follow soon.

Google has updated its guidance on AI-generated content. Every AI text should be checked by a person, and the rule now names metadata such as titles and alt text.

The first organic result on Google took 20.02 per cent of clicks in July 2026. Where an AI Overview sat above it, the same position took 9.69 per cent.

Google now routes clicks on its search results through a google.com/goto address. The redirect makes third-party rank tracking harder and more expensive.

Google gave its September spam update up to two weeks to finish. The rollout started on 24 September.

Google began the worldwide rollout on 24 September 2026. The multimodal search type covers visits that started with a picture instead of typed words.

Google widened the description of its Mediapartners-Google crawler on 17 September 2026. Rules aimed at it now affect Ad Manager, not only AdSense.

Google's John Mueller said on 10 September that Search Console cannot map the old position 1 to 10 scale onto AI search results in a way that helps site owners.

Orbit Media says 13.9 percent of the content marketers it surveyed report strong results from their work, the lowest figure in the twelve years it has run the study.

Organic visibility at Germany\u2019s biggest online shops fell 16.7 percent in a year, according to a study by Sistrix and LEAP. The trade title etailment published the figures on 3 September 2026.

Relevance beat backlinks in the 2026 Google ranking factors survey, in which 131 practitioners scored 103 possible factors. Meta description came last.

Google DeepMind has published research on a new AI search ranking method that uses one model where systems today use two.