Documents unsealed on 17 September in the New York Times copyright case against OpenAI and Microsoft quote staff at both firms on the risk to news publishers.
Mark Bambury becomes head of OpenAI advertising for Europe, the Middle East and Africa, working from Dublin. He joins from Roblox and takes over a business selling ads in 31 European markets.
OpenAI has named Adform one of its technology platform partners for ChatGPT ads in Europe. Volkswagen and Vodafone are already running tests.
ChatGPT Shopping now takes about 65% of its product recommendations from merchant product feeds, up from 8.26% before July 10, 2026, according to Profound.
The US Justice Department has asked a New York court to rule for OpenAI. It says training language models on news articles is fair use.
The European Commission has classed ChatGPT as a very large online search engine, citing 159.1 million monthly users in the EU. OpenAI has four months to meet rules on audits, risk and ad transparency.
OpenAI says its ads in ChatGPT now bring in money at a rate of $1 billion a year. Advertisers in 31 European countries, including Poland, can now buy space themselves without going through an agency.
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