Equativ becomes a ChatGPT Ads partner in 12 markets, including Poland

Equativ said on 22 September that it has become a technology partner for ChatGPT Ads, the ad product inside OpenAI’s chatbot. The ad tech company will help brands run native ads in ChatGPT in 12 markets. The list covers Belgium, France, Germany, Italy, Poland, Spain and the UK, plus Brazil, Canada, Japan, Mexico and the US.

Equativ Ad Studio suggests targeting and creative for ChatGPT

The main tool in the offer is Equativ Ad Studio. According to the company, it recommends targeting and creative ideas for each stage of a customer’s path. That runs from discovery through brand awareness to the moment a person is ready to buy. The ads use native formats, with layouts and messages shaped for each stage.

The release does not say how brands will buy the ads or which measurement tools they get. It only promises measurable results at every touchpoint. Those details matter for buyers who want to compare ChatGPT with search or social budgets.

Ben Skinazi leans on ten years of contextual ads

Chief commercial officer Ben Skinazi pointed to the firm’s history in native and contextual advertising. He said Equativ is placed to help brands “show up meaningfully” in ChatGPT. Equativ says it employs more than 750 people and works in 19 countries.

Adform and self-serve buying came first in Europe

Equativ is not the first European ad tech company in this line. Earlier, Adform became an OpenAI partner for ChatGPT ads in Europe. OpenAI has also opened self-serve buying in Europe and put the ads at a $1bn yearly run rate. More partners give brands more routes into the same ad space, and more ways to compare prices.

Media buyers who already work with Equativ can ask one thing this week: whether their current contract covers ChatGPT campaigns, or needs a new order. The offer covers Poland, Belgium and ten other markets, according to the release.