
Netflix lowers its 2026 ad revenue forecast to $2.7bn after a slower ad tools rollout
The shareholder letter blames a slower rollout of ad features. Total revenue rose 12% to $12.9bn and shares fell nearly 6% after hours.

The shareholder letter blames a slower rollout of ad features. Total revenue rose 12% to $12.9bn and shares fell nearly 6% after hours.

Netflix is laying off about 6% of its workforce in its biggest round of cuts since 2022. The company reports third-quarter results on 20 October.

Netflix gets Percy Jackson and five Ice Age films worldwide from 4 October. The deal is not exclusive, and Pixar films follow in early 2027.

Netflix will sell advertising in nine more European countries from 1 March 2027. Amy Reinhard gave the date at the London upfront on 24 September.

Dentsu is now Netflix's sole holding-company media partner across EMEA. It adds 21 markets to the UK business it already held.

Netflix, Amazon and YouTube launched the Streaming Access and Choice Alliance on 14 September. It will argue that leagues should be free to sell games to streamers.

Netflix added more than 100,000 US subscribers on August 27, 2026, the day it premiered a 26-minute Grand Theft Auto VI preview, Ampere Analysis reports.

Netflix raised prices in Britain and Germany. The ad-supported plan rose fastest in both markets.
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