Lidl has given most of its $1bn European media account to Omnicom Media. Havas Media Network takes the German-speaking markets.
Arena Media UK won Lionsgate UK’s media account after a pitch run by The Aperto Partnership. The brief covers cinema, TV, outdoor and search.
Omnicom Media Group takes over media planning and buying for L'Oréal in Germany, Austria and Switzerland from January 2027. The budget is put at about 350 million euros.
DoorDash has named WPP Media its first global media partner, covering more than 40 markets and adding Deliveroo and Wolt.
Dentsu is now Netflix's sole holding-company media partner across EMEA. It adds 21 markets to the UK business it already held.
WPP is taking Coca-Cola's international media, data and technology account after Publicis pulled out of the pitch two rounds in.
Coca-Cola has put its North American media account into review, Campaign reported on 10 September 2026. Three agency networks are understood to be pitching for work that Publicis has held since 2025.
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