Bauer Media Group is buying eisbach.media from Goldbach Group, its first step into outdoor advertising in Germany. The price was not disclosed.
Lieferando started a new global brand platform in Germany on 12 October. VCCP made eight short films about the moments around a delivery order, not the food.
AGF data shows DAZN viewing time in Germany up 215% in September as football returned. Its reach passed Sky and Wow.
IFH Köln and General Evidence published the study on 7 October. It also finds that 97% of German online shoppers buy on Amazon.
The cooperative started the change on 1 October. Its new mission line is "For a better life. Together. Cooperatively. For generations."
Germany's highest civil court ruled on 1 October that Amazon's 2022 Prime price increase rested on an invalid clause. Amazon disagrees, but is moving long-time members back to the old price for now.
Oliver Ramm becomes executive creative director of Mutabor Advertising on 1 October 2026, replacing co-founder Kathi Walter.
Omnicom Media Group takes over media planning and buying for L'Oréal in Germany, Austria and Switzerland from January 2027. The budget is put at about 350 million euros.
German media agencies told the BVDW that AI advertising will reach 94 percent relevance in five years, while classic search advertising falls to 39 percent.
Deutsche Telekom relaunched its #GegenHassImNetz campaign on 21 September 2026 with a film made by Jung von Matt in Hamburg.
WDR said on 25 September 2026 that it will drop 76 programmes and digital offers by the end of 2027, and cut 133 staff posts by 2030.
Lars Wagner, 54, joins the Playmobil board in October 2026 and takes marketing, sales and development.
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