
Dentsu tops Ireland’s new business table with €14.7m. Heineken and Netflix did most of it
COMvergence put Dentsu on top of the Irish media agency new business table for the first half of 2026, with €14.7m against €5.5m for WPP Media.

COMvergence put Dentsu on top of the Irish media agency new business table for the first half of 2026, with €14.7m against €5.5m for WPP Media.

WPP opened Devon's Point in East London on 23 September, a 34,000 sq ft production hub. Dentsu opened a smaller studio in Bengaluru the same day.

Dentsu is now Netflix's sole holding-company media partner across EMEA. It adds 21 markets to the UK business it already held.

Itochu will buy up to 38 percent of Dentsu Soken at 2,880 yen a share and run it with Dentsu as a joint venture. Dentsu keeps 61.78 percent, and the company will leave the Tokyo stock market.
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