UK ad tech start-up pubX raised $5m in a Series A round led by Chicago Ventures. It also bought Compliant, which scores ad inventory for quality.
The framework follows a public consultation earlier this year. A working group led by Magnite’s Will Hunter wrote it.
RTL AdAlliance opened a sales office in Spain on 29 September 2026, led by Artur Kobryn and backed by Atresmedia Publicidad.
PubMatic and Silverpush said on 24 September that buyers can pick connected TV ads by episode, across 28 of the 30 largest streaming services.
Netflix will sell advertising in nine more European countries from 1 March 2027. Amy Reinhard gave the date at the London upfront on 24 September.
Disney has rewritten the Disney+ subscriber terms so that ads may run in every plan, Standard and Premium included.
Telly said on 10 September that its television home screen advertising can now be bought programmatically, through Magnite, with The Trade Desk and Teads buying.
The IAB raised its 2026 forecast for United States ad spend to 12.3 percent growth on 10 September, up 2.8 points on its January reading.
YouTube has added Views (Co-Viewed), a creator-only metric that estimates how many people watch a video together on a TV, to YouTube Analytics as of September 9.
Sony has started more than one hundred free TV channels inside the PlayStation 5 in the United States. The channels are paid for by adverts, so advertisers can now reach tens of millions of console owners.
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