Tag

creative

A film crew sets up a camera and lights for a short commercial shoot

Brands

M&M’s Screentime campaign drops the sweets into TV genres. BBDO made three spots

Mars started a campaign called Screentime on 24 September. BBDO Chicago made three 15-second films that put the sweet characters inside familiar television genres.

27 Sep 20262 sourcesCampaign US, Grocery Gazette

A shopper pays for a small basket of groceries at the till of a neighborhood convenience store.

Brands

Co-op and VCCP mock the big shop faff in new Pop to Co-op campaign

Co-op Food launched a new chapter of its Pop to Co-op campaign by VCCP on September 9, 2026, running UK-wide until October 20 and mocking the big shop faff.

10 Sep 20263 sourcesRetail Gazette, DecisionMarketing, Campaign

A close-up of hands holding various film roll keychains with a playful camera case.

Brands advertise being human as people grow uneasy about AI

Brands in the United States are advertising human contact and time away from screens, because many people are uneasy about AI. Surveys put that unease at half to sixty percent of consumers, and Polish publishers are doing the same thing.

2 Sep 20263 sourcesMarketing Brew, Digiday, Marketing przy Kawie