consumer research

A survey of 1,041 British TV owners puts streaming at 80 per cent and live broadcast at 64 per cent.

ACI Worldwide and YouGov asked 3,328 adults in Britain and the United States about AI in shopping. Only 7 percent would let software buy on its own.

VML's Future Shopper 2026 says 82% of shoppers have used AI, but 58% check what it recommends and 33% would not let it complete a purchase.

IAB published a survey of 2,200 AI shoppers on 9 September: 56% prefer shopping answers that draw on creator reviews, but only 34% of boomers do.

Pew Research Center found that in 34 of 37 countries surveyed, more people expect artificial intelligence to reduce the number of jobs than to create jobs.

American Express said on 9 September that 90 percent of British adults belong to a loyalty scheme, and that the average person is signed up to 12 of them.

YouTube research published on 10 September 2026 found that 77 percent of American viewers call YouTube creators widely known, against 79 percent for Hollywood celebrities.

Brands in the United States are advertising human contact and time away from screens, because many people are uneasy about AI. Surveys put that unease at half to sixty percent of consumers, and Polish publishers are doing the same thing.

A Gracenote survey of 3,000 viewers in six countries found that 26% often cannot tell which service is showing a match. That rises to 36% among people aged 18 to 34, and 85% want the answer on their TV home screen.