OpenAI has named Adform one of its technology platform partners for ChatGPT ads in Europe. Volkswagen and Vodafone are already running tests.
Relevance beat backlinks in the 2026 Google ranking factors survey, in which 131 practitioners scored 103 possible factors. Meta description came last.
ChatGPT Shopping now takes about 65% of its product recommendations from merchant product feeds, up from 8.26% before July 10, 2026, according to Profound.
The European Commission has classed ChatGPT as a very large online search engine, citing 159.1 million monthly users in the EU. OpenAI has four months to meet rules on audits, risk and ad transparency.
OpenAI says its ads in ChatGPT now bring in money at a rate of $1 billion a year. Advertisers in 31 European countries, including Poland, can now buy space themselves without going through an agency.
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