Boston Beer has hired Samsung’s US marketing chief Allison Stransky as CMO. She starts on 12 October.
AlsoAsked studied 19.2 million English-language searches. In the first week of September, 97% of the answers in the People Also Ask box were written by AI.
Microsoft Advertising will remove the Max CPC setting from new campaigns that use automated bidding, starting on 1 October 2026.
Campbell’s is moving about 85% of its working media budget into social, influencer and e-commerce after a year of falling sales.
Google announced two features on 8 September. One sends Performance Max budget to people near the shop. The other links till receipts to earlier ad clicks.
Netflix raised prices in Britain and Germany. The ad-supported plan rose fastest in both markets.
YouTube has opened its shopping affiliate programme in Poland. Allegro is the first partner and creators need 500 subscribers.
Dude Perfect and its first chief executive Andrew Yaffe are parting ways after nearly two years. An investor takes over on an interim basis.
USA Today is cutting jobs and replacing its audience team with three desks, blaming pressure on search traffic.
Google will allow personalised targeting for alcohol ads on YouTube from 30 October. Poland is one of four countries left out.
Roblox says it paid creators 1.5 billion dollars last year, up from 923 million in 2024.
Several hundred episodes of M6 shows are moving onto Disney+ in France. The first two titles arrive on 25 September.
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