Archive

PepsiCo launched its first corporate brand campaign on 17 September. It wants people to know that Doritos, Lay's and Gatorade belong to the same company.

Investors tendered 89.81% of InPost to the FedEx and Advent consortium by 18 September. The €7.8bn deal keeps founder Rafał Brzoska in charge.

Spotify said on 17 September that its podcast Partner Program will reach more than 35 new markets this autumn, including Italy, Spain and Poland.

A SkyShowtime shutdown is one of the options its owners are reviewing, Reuters reported on 14 September 2026. The board of the streaming joint venture set out the options in a letter to chief executive Monty Sarhan. No decision has been announced.

Free product listings dropped 90 to 100 percent in five EEA countries between 16 and 18 September.

Google is testing a conversational agent inside YouTube ads that answers product questions in the ad itself.

Disney has rewritten the Disney+ subscriber terms so that ads may run in every plan, Standard and Premium included.

The Puma Hyrox page with Joanna Wietrzyk returned on 18 September. Puma is still silent.

Mark Bambury becomes head of OpenAI advertising for Europe, the Middle East and Africa, working from Dublin. He joins from Roblox and takes over a business selling ads in 31 European markets.

Meta opened the Creator Marketing Hub worldwide on 15 September. It merges creator discovery, messaging, post-level permissions and partnership ads, and Facebook creators now sit in the same API as Instagram ones.

WPP is taking Coca-Cola's international media, data and technology account after Publicis pulled out of the pitch two rounds in.

Walmart is merging wholesale and marketplace numbers inside Scintilla, its supplier data platform, and giving its Marty AI agent a bigger role.