Chipotle's first big campaign under brand chief Fernando Machado sends 100 creators into 50 kitchens and runs their footage on TV and social with no scripts, marking the debut of Brazilian agency KIDS.
AFI, Echo Investment and Archicom have launched an image campaign for their Warsaw mixed-use quarter in which every visual, including a modern take on the city's mermaid, came from 16 AI models. Three people made it in under a month.
The AIM-listed UK marketing group is merging two of its largest agencies under the Bray Leino name, creating a 328-strong shop led by Kate Cox and Wayne Deakin. Krow's group executive creative director is leaving.
Canberra is considering forcing platforms to let people opt out of recommender feeds, months after its under-16 ban took effect, as ministers link algorithmic amplification to violent content reaching boys.
The European Commission has designated ChatGPT a very large online search engine under the DSA, citing 159.1 million monthly EU users. OpenAI has four months to meet audit, risk and ad-transparency rules.
Apple's outgoing chief sent staff a farewell note on August 31 before John Ternus took over, thanking employees and invoking Jobs. Ternus answered with his own memo the next morning. Both leaked within hours.
AB 2222 would pay news outlets $20,000 for each full-time journalist they employ and a bonus for new hires, funded by capping deductions on executive pay. The bill now awaits Governor Gavin Newsom's signature.
Sony Pictures Television has launched more than 100 free, ad-supported streaming channels inside the PS5 in the US, giving CTV buyers programmatic access to a console audience of tens of millions.
At Opticon in New York, Optimizely launched five role-based AI agents that run on schedules and keep company context, then followed with marketing-specific models and an open benchmark it says beats general-purpose coding agents.
The travel platform has named the Stagwell-owned agency its global creative agency of record after a review in which incumbent Zulu Alpha Kilo chose not to defend. A new brand platform is due in early 2027.
Nielsen has activated four methodology changes in its local TV currency ahead of the 2026-27 season, led by a one-minute crediting threshold that it says captures up to 24% of tuning events the old rule missed.
The Unilever-owned grooming brand has launched a nine-week global scavenger hunt fronted by the streamer, betting that participation beats another creator spot.