Ad spend, consumer behaviour, measurement and methodology, industry reports.
Nielsen data for August show TVN's flagship channel ahead of TVP1 and Polsat in Poland, TVN24 back on top among news channels and right-wing TV Republika losing more than a quarter of its audience year on year.
IAB Australia and PwC put FY26 online ad revenue at A$19.8bn, the fastest growth in four years, driven by social video, search and new money from SMBs and retailers rather than big-brand budgets.
A Nielsen-owned Gracenote survey of 3,000 viewers in six countries shows 26% often cannot tell which service carries a match, rising to 36% among 18-34s, while 85% want the answer on their TV home screen.
Snap has opened its Unified Attribution tool to all app advertisers worldwide, aligning campaign optimization with third-party measurement from AppsFlyer and Adjust after a beta that cut acquisition costs by up to 26%.
Nielsen has activated four methodology changes in its local TV currency ahead of the 2026-27 season, led by a one-minute crediting threshold that it says captures up to 24% of tuning events the old rule missed.