Programmatic and media buying, retail media, CTV and video, creative and production, OOH.
The US regulator and 22 states allege Amazon inserted a hidden reserve price into what it sold as second-price auctions. For retail media buyers, a pricing question has just become a trust question.
Simon Property Group, the largest shopping-center owner, is selling advertisers audiences built from loyalty and Wi-Fi location data, activated on nearly 4,000 in-mall screens and off-property in CTV and social.
Publicis Groupe Polska's half-year report shows Polish ad spend near 7.1 billion zloty, with digital OOH and cinema the fastest-growing channels while linear TV shrinks and Q2 growth cools to 4.4%.
Chipotle's first big campaign under brand chief Fernando Machado sends 100 creators into 50 kitchens and runs their footage on TV and social with no scripts, marking the debut of Brazilian agency KIDS.
Sony Pictures Television has launched more than 100 free, ad-supported streaming channels inside the PS5 in the US, giving CTV buyers programmatic access to a console audience of tens of millions.
Six months after its first ad test, OpenAI reports a $1 billion annualized ad run rate and lets advertisers in 31 European markets, including Poland, buy ChatGPT placements without an agency.