Platforms, creators and influencer marketing, communities, video formats.
Nearly half of brands say they have mispriced creator deals. Agencies, platforms and creators all want a benchmark, but each wants a different one.
Meta's platform has renamed its 'AI creator' tag 'AI-generated profile' and says undisclosed synthetic personas will lose recommendations and reach beyond their followers.
Boston-based creator marketing platform Later says it has paid creators more than $300 million to date and is retiring the Mavely name, merging affiliate commerce and influencer marketing under one brand.
Mark Fischbach has quietly built an 8.5% stake in the struggling camera maker while fronting the launch of its $699 cinema camera, sending GoPro shares up more than 100% in a day.
TikTok's latest Digital Services Act filing shows 189 million monthly users in the EU, up from 178 million six months earlier, as automated systems now handle 94 percent of removals.
Reddit is rolling out a 15-second engaged video views objective in global public beta, giving advertisers a way to buy and bill for viewers who stay with a video ad beyond the existing six-second threshold.
Deputy PM Krzysztof Gawkowski has asked the European Commission to penalize Meta under the DSA for failing to remove fraudulent ads. Within a day Meta announced Poland-specific AI tools and mandatory verification of financial advertisers.
Canberra is considering forcing platforms to let people opt out of recommender feeds, months after its under-16 ban took effect, as ministers link algorithmic amplification to violent content reaching boys.
The Unilever-owned grooming brand has launched a nine-week global scavenger hunt fronted by the streamer, betting that participation beats another creator spot.
The US regulator is in the final stages of a complaint alleging YouTube tells users one set of rules and enforces another, according to Bloomberg. YouTube has declined to comment.