Nearly half of brands say they have mispriced creator deals. Agencies, platforms and creators all want a benchmark, but each wants a different one.
Meta's platform has renamed its 'AI creator' tag 'AI-generated profile' and says undisclosed synthetic personas will lose recommendations and reach beyond their followers.
Boston-based creator marketing platform Later says it has paid creators more than $300 million to date and is retiring the Mavely name, merging affiliate commerce and influencer marketing under one brand.
Mark Fischbach has quietly built an 8.5% stake in the struggling camera maker while fronting the launch of its $699 cinema camera, sending GoPro shares up more than 100% in a day.
The Unilever-owned grooming brand has launched a nine-week global scavenger hunt fronted by the streamer, betting that participation beats another creator spot.