Dior’s holiday film draws AI claims. Its director says he drew it by hand

Dior’s six-minute holiday film, “Christian Dior’s Night in Color”, has drawn claims online that parts of it were made with generative AI. The film came out in early November 2026. French animator Sylvain Chomet directed it, and Jonathan Anderson led the creative direction.

Anderson told WWD that the film is all hand-drawn, Fast Company reported. Robert Pattinson narrates. Rihanna, Louis Garrel and Camille Cottin are among the voices. The story is set in a snowy Paris in 1949.

Viewers on X and Reddit point to a six-fingered hand

Critics on X, Reddit and Instagram shared frames they say show typical AI errors. They point to warped lettering, a drooping eye, a hand with six fingers and stiff movement. The Business of Fashion spotted a typo on the ID tag of Christian Dior’s dog, Polish site Fashion Biznes wrote.

Fast Company quoted Ben Wild, chief executive of a film studio, who claims that most of the motion is generative. The magazine stressed that Dior had confirmed none of this.

Sylvain Chomet says the extra fingers show movement

Chomet told Variety that the six-fingered hand is a drawing trick to suggest a fast gesture, FashionUnited reported. He denies that his team used generative AI. Producer Aton Soumache told Luxury Tribune that Chomet makes all the drawings himself.

Dior has not answered the claims in any of these reports. The Business of Fashion and Cartoon Brew had no reply after several days, Fast Company wrote on 6 November. FashionUnited still had no comment from Dior on 9 November.

Prada’s hand-drawn film by John Pomeroy gets warmer reviews

Prada is running its own hand-drawn holiday film at the same time. Former Disney animator John Pomeroy directed it, and Sadie Sink and Maya Hawke appear in it. Creative Bloq and Fashion Biznes both describe the reaction to Prada as positive.

Tools for checking such claims are still limited. Google has opened its SynthID Detector to everyone, and Google and Meta signed the EU’s code on labelling AI content. Neither offers a quick verdict on a film that its makers say was drawn by hand.

The open question is whether Dior will show sketches or animation tests before the holiday season peaks in December. So far, only the director and the producer have spoken.