WPP has hired Tyler Turnbull, global CEO of Omnicom's McCann, to run WPP Creative from early 2027. He replaces Jon Cook.
VML global CEO Jon Cook leaves WPP in March 2027 after 30 years. North America chief Eric Campbell will succeed him.
VML's Future Shopper 2026 says 82% of shoppers have used AI, but 58% check what it recommends and 33% would not let it complete a purchase.
Published by IMARKETING Sp. z o.o., Al. Jana Pawla II 150/127, 31-864 Krakow, Poland. Company register (KRS) no. 0001203282, VAT ID PL6751820741. · Editorial office: Al. Jana Pawla II 150/127, 31-864 Krakow, phone +48 516 110 813, editor@marketingnewsroom.com. · Editor-in-chief: Grzegorz Kubicki. · Corrections: editor@marketingnewsroom.com.