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AI

Polish ad industry works out who labels AI content under new EU rules

New EU rules say an ad needs an AI label only when it looks real enough to fool people. Polish agencies, advertisers and lawyers now agree on who has to add that label.

2 Sep 20265 sourcesWirtualnemedia.pl, IAB Polska (primary guide, PDF), Gazeta Prawna, Wirtualnemedia.pl (Komentarze WM video), Prawo.pl

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