Adobe said in a press release on 28 September 2026 that it has become the official creative, marketing and AI partner of the NHL.
Heineken's partnership with UEFA club football ends in 2027 after 33 years. AB InBev is putting Stella Artois in its place.
On is entering football with Kylian Mbappé as global ambassador. Mbappé leaves Nike, his sponsor since 2006.
The Puma Hyrox page with Joanna Wietrzyk returned on 18 September. Puma is still silent.
YouTube is opening Watch With, its live reaction tool, to more creators. The platform confirmed the wider rollout on 8 September 2026.
Dude Perfect and its first chief executive Andrew Yaffe are parting ways after nearly two years. An investor takes over on an interim basis.
Strauss becomes the first brand to sponsor UEFA match officials. Its logo goes on referee sleeves from this season.
Spotify is putting its name on an American music ceremony that has not been held for three years. The show returns on 27 November.
TikTok has renewed its NFL partnership for several years and is extending its Pulse Premiere ad product to the league’s member clubs.
Published by IMARKETING Sp. z o.o., Al. Jana Pawla II 150/127, 31-864 Krakow, Poland. Company register (KRS) no. 0001203282, VAT ID PL6751820741. · Editorial office: Al. Jana Pawla II 150/127, 31-864 Krakow, phone +48 516 110 813, editor@marketingnewsroom.com. · Editor-in-chief: Grzegorz Kubicki. · Corrections: editor@marketingnewsroom.com.