retail media

Ad budgets of the 25 biggest US advertisers grew 56% since 2019, but their revenue grew 73%, WARC Media found.

Tesco Media will show approved creator videos on its website, in its app and on more than 3,800 store screens, and launched a self-serve Ad Manager.

Monahan joined from Dentsu in July 2025. Agency sources told Digiday the network grew slower than Albertsons hoped.

Amazon Ads replaced its console and its buying platform with one tool called Amazon Ads Agent on 29 September. Inside it sits DVA+, a four-step builder for display, video and audio.

Brands put £21.2bn into digital advertising in the UK in the first half of 2026. IAB UK and MediaSense published the figure on 29 September.

McDonald's is selling digital menu board space to other brands in about 450 US restaurants, in a pilot that started in August 2026.

The retailer opened Best Buy CTV on 24 September 2026, matching shop purchases against advertising slots on television sets at home.

Instacart says retailers selling at in-store prices grow about 10 percentage points faster than those adding a markup.

IAB Europe published a second draft of its in-store retail media standards on 17 September. The industry can comment until 23 October.

Google has published a help page for commerce audience sharing in Google Ads. Retailers and marketplaces can now pass their own customer segments to the brands that sell through them.

Walmart is merging wholesale and marketplace numbers inside Scintilla, its supplier data platform, and giving its Marty AI agent a bigger role.

Target named Mark Weinstein chief marketing and guest experience officer on 14 September 2026, with the Roundel ad network inside his brief.