influencer marketing

Tesco Media will show approved creator videos on its website, in its app and on more than 3,800 store screens, and launched a self-serve Ad Manager.

The framework appeared on 30 September. It is based on a survey of ISBA members who spend £1.75bn a year on UK advertising.

LinkedIn said on 28 September 2026 that it is testing Creator Discovery, a search tool inside its Creator Marketplace.

TrinityP3 published a bulletin on 21 September arguing that up to 65 percent of creator marketing budgets is absorbed before creators are paid. It proposes four contract clauses.

Cherub now sets creator advisory stakes at 0.1% to 3% at seed stage, as brand deals turn into equity deals.

Arcade, the London company that manages the Sidemen, held an invite-only showcase for brands on 17 September. It billed the event as the first creator upfront in Europe.

IAB published a survey of 2,200 AI shoppers on 9 September: 56% prefer shopping answers that draw on creator reviews, but only 34% of boomers do.

Wimbledon will not create a separate accreditation category for influencers at its 2027 tournament. The decision follows this year US Open, which gave passes to about 100 content creators.

Campbell’s is moving about 85% of its working media budget into social, influencer and e-commerce after a year of falling sales.

Nearly half of brands say they have paid the wrong price for creator deals. Agencies, platforms and creators all want a standard to compare against, but each of them wants a different one.

Later, a creator marketing company in Boston, says it has paid creators more than 300 million dollars so far. It is dropping the Mavely name and putting affiliate links and influencer campaigns under one brand.

A week after an advert showing a woman pushed to the ground spread online, Callaway ended its deal with Good Good and admitted its own approval process had failed. The Good Good chief executive says Callaway is making his company take the blame.